When AI Becomes the Infringer
Trademark Risks In The Age of Generations AI When I started reading about trademark law, I honestly thought the biggest threats to a brand were competitors copying names or someone selling knockoffs in a shady marketplace. That picture changed pretty quickly once I started looking at what AI tools are doing to the trademark system […]
Can A Smell Be Owned?
Rethinking Scent As A Tangible And Intangible Asset In Trademark Law Abstract The use of scent marks in trademark law has sparked an old question of the nature of scent in the law. The registration of a floral fragrance for tyres in India has proved that non-traditional marks can serve as a source of information […]
Validity of AI Generated Logo and Trademark
Abstract The advent of generative artificial intelligence has fundamentally disrupted traditional assumptions embedded within intellectual property law, particularly in the domain of trademark protection. This paper examines the legal validity of AI-generated logos as registrable trademarks under the Trade Marks Act, 1999, situating the inquiry within broader comparative and jurisprudential frameworks. Through a close reading […]
VIRTUAL INFLUENCERS AND AI-GENERATED BRANDING
TRADEMARK PROTECTION IN THE DIGITAL AGE Abstract The increasing integration of artificial intelligence into branding has transformed how businesses engage with consumers. Virtual influencers computer-generated personalities with substantial online followings and AI-generated brand identities are redefining commercial advertising. However, their emergence raises complex trademark concerns regarding ownership, distinctiveness, consumer confusion, and brand accountability. As digital […]
From Logos to the Scents and Everything in Between
The Development of Non-Traditional Trademarks Suppose a trademark is not an emblem, a brand name, or even a logo but a sound, color, or fragrance of roses on tyres? With the ever-changing concept of trademarking, the need for non-conformity has led companies to identify themselves with such trademark forms. The following article highlights the development […]
Trademark Coexistence
Static in a Dynamic World? Abstract Trademark coexistence agreements have been long-suggested as an alternative for litigation. But in a world where companies are increasingly not limited to a specific industry and non-localized, the terms for such agreements become difficult to define. This essay explores the problem through two case laws, and tries to prescribe […]
TRADEMARKTHIS
WHEN HASHTAGS BECOME LEGAL POWER PLAYS Abstract Can a hashtag really become a trademark? In today’s digital marketplace, hashtags are more than playful social media tag they are powerful brand identifiers, marketing tools, and even legal assets. But what happens when #LoveIt or #JustDoIt crosses from viral trend into protected intellectual property? This blog explores […]
Deepfake Ads and Trademark Law in India
The Legal Gap No One Is Talking About Abstract The technology used for the creation of deepfake videos has become a serious threat to Trademark law and brand identity in India. These types of videos fraudulently use the faces of public figures, which has resulted in a 550% surge since 2019 of the cases of […]
TRADEMARKING INTERNET SLANG
WHEN VIRAL WORDS BECOME VALUABLE BRANDS Abstract From “rizz” to “delulu,” internet slang has become a defining feature of online culture. An crucialconcern arises as these viral expressions find their way into branding and marketing: may termsmade famous by the internet ever be claimed as trademarks? Introduction As you scroll through social media for just […]
Trademarks in the Age of AI
Emerging Challenges for Brand Protection in India Abstract In 2026, generative AI is revolutionising brand creation in India, enabling startups and enterprises to design logos, slogans, and virtual products at lightning speed. However, this technological boom brings serious risks under the Trade Marks Act, 1999, including inadvertent infringement, dilution of well-known marks, and complex liability […]