Fluid Trademarks in Indian IP Law
What the Amul Girl Teaches Us About Brand Evolution and Legal Protection Introduction: When Logos Won’t Stay Still Logos also won’t stay still, according to the Introduction. No one ever complained of any brand confusion when Google changed its logo to a Doodle celebrating a local poet’s birthday. Consumer awareness of the product was not lost when the Coca-Cola […]
EVOLUTIONARY INTELLECTUAL PROPERTY
ADAPTING THE LAW FOR A WORLD IN MOTION Abstract One of the oldest of all legal frameworks, IP law, once inextricably bound to the physical and the human, is being challenged like never before. From music compositions and patents conceived by artificial intelligence and genetic engineering that alters genomes, to digital worlds that dissolve national […]
The Datafication of Nature
Abstract Digital Sequence Information (DSI) has quietly transformed how biological value is created, shared, and commercialised. As biotechnology increasingly relies on digital sequences rather than physical genetic resources, existing frameworks built around territorial control, access, and benefit-sharing are beginning to show their limits. This blog examines how DSI unsettles the foundations of biodiversity governance, complicates […]
GREAT IDENTITY HEIST: DEEPFAKES, BOLLYWOOD, AND INDIA’S BATTLE FOR PERSONALITY RIGHTS
Introduction What if I told you that tomorrow you wake up and, while scrolling through your feed, you find a video of yourself endorsing a cryptocurrency scam you’ve never heard of, but it’s a high-quality recording with your voice and that slight twitch of the left eyebrow when you are being serious? It is perfect. […]
AISHWARYA RAI BACHCHAN v. AISHWARYAWORLD.COM & ORS.
Case name: Aishwarya Rai Bachchan v. Aishwaryaworld.com and Ors. Citation: CS(COMM) 956/2025; 2025 SCC OnLine Del 5943 Court: High Court of Delhi Corum/Judges: Hon’ble Mr. Justice Tejas Karia Abstract A landmark order by the Delhi High Court addresses for the first time the use of a person’s identity or celebrity status without permission through artificial […]
WHEN YOUR FACE BECOMES MERCHANDISE
Explores India’s evolving personality rights framework amid deepfake misuse of celebrity likeness, analysing privacy, copyright, passing off, and urgent need for legislation.
REPRICING CORPORATE INDIA: HOW INTANGIBLE ASSETS ARE RESHAPING M&A STRATEGY
Explains how intangible assets and IP due diligence are reshaping M&A strategy in India, driven by Finance Act 2021, Ind AS 103, and rising deep-tech valuations.
BORROWED VOICES AND STOLEN FACES
Case comment on Raj Shamani v. John Doe (2025), where the Delhi High Court protected personality rights against deepfakes, fake endorsements, and AI impersonation.
HANDS OFF MY VOICE: AI VOICE CLONING AND THE QUIET STRENGTH OF INDIAN LAW
Examines how Indian law protects against AI voice cloning through personality rights, performers’ rights, constitutional dignity, and deepfake regulation.
WOMEN INVENTORS AND INDIA’S PATENT ECOSYSTEM: READING GENDER INTO INNOVATION POLICY
Women inventors in India’s patent ecosystem highlight the need for gender-responsive innovation policy. Learn how women inventors in India’s patent ecosystem face structural barriers and why inclusive patent frameworks are essential for equitable participation, stronger research output and sustainable innovation growth.